Bancroft Pharmaceuticals, Inc.
6361 Yarrow Drive, Suite C
Carlsbad, CA 92009
Contact: John Bancroft
P: 760-438-1935
F: 760-438-3212
Bancroft Pharmaceuticals, Inc. is a 15-year-old health products company specializing in smoking cessation. The company is headquartered in Carlsbad, California.John Bancroft is the founder and original marketer responsible for the development of the CigArrest Program. In 1984, CigArrest created the over-the-counter (OTC) smoking cessation category with the introduction of their original CigArrest Program. The CigArrest Program addresses both parts of nicotine addiction - the physical and the psychological. This dual approach provides a comprehensive program to help smokers quit the nicotine habit and stay smoke-free.
The company entered the alternative nicotine market about 1994. Recognizing the need for natural, non-nicotine smoking cessation products, the homeopathic line was developed. As the alternative medicine market and the smoking cessation category continue to grow, Bancroft expects the positive sales trend for the homeopathic line of smoking cessation products to continue.
More Direct Response (MDR) is the marketing arm of Bancroft Pharmaceuticals. MDR is responsible for the promotion, marketing and distribution of CigArrest gum, lozenges and tablets, as well as a proprietary line of anti-oxidant formula vitamin products developed for the smoking cessation market.